Hello!
I'm Alejandra Gavidia.

A creative director based in the Bay Area with a background on brand design and UX/UI design.
My story
Picture of Alejandra Gavidia.
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I have been working on designing for consumer experience. This is a full story of an Invisalign patient journey.
Marketing asset showing two people holding the Invisalign case and aligners.

Invisalign
Marketing assets


Print
These are customizable and non-customizable assets for doctors to use in their practice
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Invisalign app

Book appointments


UX/UI
It was not ideal for users to always have to call to book appointments with doctors, so we made it easier for prospects to book appointments via the Invisalign app.
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Screen of the Invisalign app showing the calendar view for booking an appointment.
Invisalign packaging showing an open box holding the Invisalign case and aligners.

Invisalign
Patient Starter Kit


Packaging redesign
The start of the Invisalign brand evolution. This was an opportunity for a more positive and vibrant look and feel.
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Intro to Invisalign
app features

Digital experience
The goal is to give the new Invisalign patient a glimpse of the benefits of downloading the My Invisalign app.
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Screen showing the landing page of the Invisalign app.